Deep Roots Creative


Hello World!

My name is Kevin - I'm a professional web designer/developer currently working full-time at Colorado State University. Building websites is something I really enjoy, so I started Deep Roots Creative to do it in my free time as well. Sounds crazy to work during your free time, but it makes sense when your job doesn't feel like work!

I specialize in designing, developing, and managing websites of all shapes and sizes. Check out some of my recent projects or get to know more about me on my personal website (and see some different projects there too).

Websites can be tricky. A good website provides users with the information they are seeking. A great website turns those users into customers. A terrific website inspires those customers to keep coming back. My goal is to build you a terrific website. Here's how I'll do that.


Web Design

To me, web design isn't a one-sided process. A great design is the result of our combined passion and expertise. You and I work together to craft a website that will achieve these goals:

  • Reflect the quality of your brand
  • Convey your message to a broad audience
  • Inspire your customers to engage with your business
  • Make you, your customers, and your competitors say "WOW"

Web Development

Often overlooked, web development is where the real work gets done. It's how a concept is turned into a real, clickable site. It's the building materials to the blueprint.

  • Custom WordPress development
  • Ecommerce
  • Site speed optimization
  • Accessibility

Hosting & Website Management

This is the behind-the-scenes stuff. I worry about servers, security, load times, email, and all the technical stuff so you don't have to.

  • Daily backups
  • Software updates
  • Site security
  • Custom email addresses
  • Content updates
  • Site traffic analytics


Click on a logo to learn more about the project. Scroll right for more.
  • Salt Design Logo
  • The Diamond Reserve Logo
  • CBD Body Blends Logo
The Diamond Reserve Website

Salt Design is an accomplished, referral-based interior design firm. Salt's portfolio speaks for itself, featuring commercial projects including OtterBox and Old Elk as well as residential projects like the historic Edwards House in Fort Collins, Colorado.

We worked closely with Salt to develop a website that highlights their work through storytelling and professional photography. The result is a minimalist design featuring an engaging homepage, a robust about page, and a custom, flexible portfolio.

The Diamond Reserve Website

The Diamond Reserve is an appointment-only custom jeweler and diamond broker serving clients nationwide. They needed a new website to reflect their impeccable reputation and level of quality. In addition to a clean design, we implemented new features to improve the end-user experience as well as internal processes:

  • A fully-integrated booking system that allows users to quickly request appointments - This system integrates with the businesses' existing Google Calendar, and allows for one-click appointment approvals.
  • Automated daily imports of social media reviews - This allows customers to see the latest reviews of the business without the need to manually recreate the reviews on the website.
  • Highlighted the extensive educational and inspirational content -We are increasing the odds that a user becomes a customer by prioritizing content like the Diamond Education page, blog, Diamond Reserve Couples, and reviews.
CBD Body Blends Website

CBD Body Blends is a new business specializing in CBD-infused body care products. The business serves their customers through both a retail store and their new ecommerce platform. With the recent boom in the industry, CBD Body Blends needed a solution that would differentiate themselves from the competition. We achieved that in this website by effectively communicating their story & mission statement, dedicating sections specifically toward education, and developing a pain-free online shopping experience.

Unique to this project were the sheer number of variations and combinations that can be created with their products. We developed a system that allows easy creation for variations of individual products, as well as combinations of different products including gift sets, starter kits, and subscription boxes.


“When I decided to have a new website made I interviewed 12 different companies in Denver that did web design. The quotes were all over the place, and mostly outrageous. When I met Kevin he came to my office to discuss my needs, I knew when he fixed something broken on my current site that was broken for over a year that the company that managed my site at the time said could not be fixed that he was going to be the guy! Kevin's quote was very reasonable, he listened to all my wants and needs, and was very attentive. When he showed me my site for the first time I was so excited and so happy I had found him. After some fine tuning it was everything I wanted and more. Kevin is patient, kind, and great at what he does. He even completed the site EARLY. Kevin now does my website management. If you are looking for a new site, skip the markup and the hassle that comes with a digital marketing agency or big company, Kevin is their source!”

Kaeleigh Testwuide – Kaeleigh Testwuide, Owner

“Kevin Bickel of Deep Roots Creative is the absolute BEST webmaster/web designer I have ever come across. No matter what the question is, he knows the answer. He is a true professional. He is creative, patient and most of all a very trustworthy individual. I don’t hesitate to handover passwords or anything he needs to get the job done – I honestly would not be able to do this with just anyone. I like the fact that Kevin suggests what he thinks might work better, what we need and what we don’t need. He is an absolute true professional and I can’t thank him enough for all that he has done for our company. I highly recommend Kevin for anyone’s website creation. You will absolutely be in the best hands and have an outstanding website design that will work for your business. Highly recommend!!!”

Michelle Duncan – Michelle Duncan, Owner

“Kevin's expertise in website development and working with clients is second to none. Working with Kevin you feel like someone is really taking care of your website's online presence leaving you to focus on sales and growing the business.”

Keith Cronin – Keith Cronin, DPT, Owner


I am currently accepting requests for new projects, and am always happy to answer any questions or point you in the right direction.